Kaput Pest Management Trade Ads

The true benefit of science in pest elimination: Revenge.

Scimetrics, the maker of injectable Kaput Mole Gel and Kaput Rat & Mouse Bait, wanted to raise awareness with their target audience: pest control companies. Instead of boring them with scientific jargon, we capitalized on the raw emotions and frustrations of their customers when plagued with these pests. The ads stood out in dry publications like Pest Management Professional and others. The result: a massive uptick in brand recognition and sales.