Financial Services Branding

Below are examples of work for various financial firms.

Services

Branding, print & digital design, copywriting, and advertising.

PlainsCapital Bank

With an eye toward emphasizing their Texas roots, strength and stability, we wrote and designed a cohesive set of communication pieces for this banking institution. These included collateral for banking products and services, presentation materials and print ads. Art Directors: Eric Venegas and Morgan Martin. Created through Black Eye Branding + Design.

The brochure included a cover flysheet printed on uncoated paper.

A series of informational inserts for services that are updated often, printed digitally.

An elegant pocket folder was created to house the materials.

Lobby poster

Hilltop Securities

Hilltop–one of the largest financial services firms in the country– needed their core messaging and brand look to match their legacy of moving society forward. These pieces demonstrated what they do, and how that affects people, infrastructure, and relationships. Art Directors: Eric Venegas and Morgan Martin. Created through Black Eye Branding + Design.

Hilltop Collateral Refresh

Hilltop Holdings needed to update their marketing collateral with a desire to visually demonstrate their broad spectrum of services offered by their divisions. This visual direction ultimately wasn't chosen for their collateral, but is in the process of being used for an upcoming ad campaign including onsite graphics. Created through Black Eye Branding + Design.

Life Planning Group

A Houston-based firm with a 360˚ approach to retirement and wealth planning that includes personal, family and business goals, along with relevant coaching. We simplified a lot of technical info into a warm, easily digestible brochure and other materials that drove home this firm's unique offerings, putting a more human face on retirement and wealth management.

Original art for you.

Financial Services Branding

Services